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Featured Content

Grammarly grows 20% with one simple reframe
The deceptively simple 5-step shift that transformed Grammarly's upgrade experience
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Frigade Product Tours
Product tours don’t have to be annoying. Here’s how to make yours actually helpful—and drive activation while you’re at it.
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Cancellation Flows
How WeightWatchers turned a cancel flow into a growth engine (+300% retained revenue)
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Keep Growth Good: The Ethics of Growth Design
Growth design isn't just about moving metrics—it's about moving people. With that comes a responsibility to keep growth ethical and good.
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How to get a growth design job
Expert growth designer reveals proven strategies for landing your dream role in 2025
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Navattic Product-Led Growth Play
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Mobbin released a new collection of 40+ case studies. Are they any good?
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Connecting Quant and Qual
Let’s learn how to dive into your numbers, talk to your customers, and use AI tools like Divinate to make sense of it all in no time.
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Upgrade triggers
A freemium monetization case study
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Designing for Impact: The Growth Design Flywheel
Diving into the art and science of designing for impact by harmonizing user experience with business objectives.
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Creating a Growth Vision
A look at 3 case studies for growth visions at Pinterest that delivered between 5-8% increases in sign-ups and engagement metrics.
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Annual vs. Monthly Subscriptions
An overview of the most popular areas of experimentation for growth designers working on subscription products: annual vs. monthly plans.
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Subscription Metrics 101
The four key subscription metrics and how to access them.
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Interactive Demos
How interactive demos can offer a more lightweight, yet more refined preview of your product to prospects.
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A/B Testing Headlines
Creditspring’s website signup conversion rate optimization experiments
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Segmentation Surprises
Slicing and dicing your use base can lead to new insights.
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When to Stop Growing
What happens if you’re a loan company and you stop lending?
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Not Boring In-App Referrals
B2B growth case study on in-app referrals that helped to gain more than 66 million new users.
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Experiment like a Data Scientist
Uncover insights. Drive innovation. Make your data science team proud.
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The Startup Issue
Scott Christensen walks through a framework to help growth designers find the best type of startup.
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The Growth Burnout Series
Leslie Yang, Senior Design Manager at Lyft, presents this three part series on growth and burnout.
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Grow with Less
Daniel Beere from June tells us how product simplicity is the best growth strategy.
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International Growth
Quora’s case study shows us how micro-optimizations can fuel exponential growth.
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