8:30 AM08:30

Product Led Growth Summit

Product Led Growth (PLG) is the future of SaaS. 

Not just another buzzword, PLG refers to instances when product usage serves as the primary driver of user acquisition, retention, and expansion.

So how do companies actually leverage PLG? The best PLG companies flip the script on every aspect of their business. Product usage – not just marketing qualification – becomes the most important trigger for conversion and expansion. 

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to Nov 14

AB Testing for Growth Design

A new event from Cascade SF. If you're interested in giving a talk, email Andi Galpern

2 nights after work • November 13 + 14

We're diving in deep with Growth Design Strategy and teaching the Cascade SF community about AB testing. For this 2-night series, we'll uncover how to setup a proper AB test experiment from start to finish. You'll also learn:

• How to test the effectiveness of your design
• Tools and software for AB Testing
• How to define a hypothesis
• Segmentation
• How to test pricing models for SAAS companies
• Sample size
• What to test for
• Ethical considerations
• and more!

Tickets will go on sale via Eventbrite soon.

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10:30 AM10:30

AMA with Chetana Deorah, Product Design Leader (Growth)


Join us for an AMA (ask me anything) with Chetana Deorah, a seasoned Product Design leader and growth evangelist! Learn about what she looks for when hiring designers for growth and strategies for making your team more effective. Chetana recently spoke on leading growth design teams at Cascade SF’s Growth Design Series. You can watch her talk on YouTube. She’s a wealth of wisdom, knowledge and this is a not to be missed event!

Ask questions about

  • Pursuing a career as a growth designer

  • Hiring growth designers

  • Building design and growth design teams

  • How design contributes to growth and business value

  • Design leadership

  • Designing for global audiences

  • Anything relevant around product design, growth design and leadership!

About Chetana
Chetana is an experienced design leader and builder of high performing product design teams. She has deep expertise in consumer products and innovation with a focus on emerging markets. Most recently, as Design Director at Netflix, Chetana led product design for global acquisition & growth. Before Netflix, she was at Scribd, Yahoo, Pivotal Labs, and Pentagram designing and leading teams across the end-to-end customer experience.

Free and open to the public

Fri, Sept 6 from 10:30-11:30am Pacific Time (UTC -7)


“The principle underlying all solutions is the question that was asked.”

John Cage

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to Aug 1

The Growth Design Series by CascadeSF

From Cascade SF:

Join us for an after-work mini conference on how to scale your product in an organic and meaningful way.

Growth is getting a lot of buzz lately. But it's not only because it's a buzz word. It's because it's extremely valuable to a company.

In this series, we'll educate you how to experiment and grow as a product designer or product manager. You'll learn how to inform users of features without getting in their way. We'll talk about product activation, metrics, A/B testing, customer journeys, how to build an authentic community of new users, and how to center growth around quality instead of quantity.

Our goal: We aim to increase the talent pool of growth designers and help companies deliver more value to their users.”

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9:00 AM09:00

AMA with Molly Norris Walker, Author of "UX Design for Growth"

RSVP below!
Join us for an AMA (ask me anything) with Molly Norris Walker, the author of "UX Design for Growth." Molly is a longtime design, product and growth practitioner. She’s worked for Pivotal Labs and Blue State Digital, in addition to being an fellow. She is currently the Head of Design for Voom, an aviation tech start-up backed by Airbus.

In 2018, she wrote “UX Design for Growth: How to optimize your product for customer conversion” where she shared practices and processes for growth design. Come hear about her work and her perspective on growth design.

Get Molly’s book before this session. It’s a fast, useful read!

Free and open to the public. Wed, June 12 from 9-10am Pacific Time (UTC -7).

UX Design for Growth
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6:30 PM18:30

Designing for Growth @ Google Munich

Learn what it means to be a growth designer and increase your value as a professional.

About this Event

UX and UI are basic skills. Being user-centric is no longer a competitive advantage. It's a must. Doing responsive design is not a differentiator. You're gone without it.

It's 2019. We're seeing product designers getting more and more involved in growth. We're seeing companies building growth dedicated teams.

And it's not a surprise. With so many products popping out every day, staying relevant and providing value to your customers is paramount. Continuously improving experiences requires a cohesion between product, design and engineering. It's an orchestra that has to work well.

The next generation of designers will focus on growth. They will understand that looking at data is crucial for making decisions. They will focus on solving problems, and then on decoration.

If you want to stay relevant as a designer and increase your value, start thinking about growth, and understand the really valuable metrics like activation, retention and revenue.

While acquiring users is important (growth marketing), it's futile if your customers don't stick around. Learn how to elevate your skillset as a designer and be actively involved in the growth component. That will make you a hero and irreplaceable in your team.

Join us and learn:

- what it means to design for growth

- what you should be reading & learning

- how to use our Growth Experimentation Toolkit

- why growth is more essential than ever in today's product ecosystem

- tips and tricks on how to become a growth-focused designer

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7:00 PM19:00

Design Mentor Night! Presented by Growth Design NYC

Carbon Five is hosting their very first mentor night, featuring a Q&A panel of senior designers. Attendees can participate in discussions about building a career as a designer, current projects and tools. After the Q&A, they'll host an open working session where you'll have the chance to get 1:1 feedback from one of their senior designers on a project or topic of your choosing. ~Light refreshments will be provided.~

Our mentors include:
Lo Wheelright, Senior Product Designer @ Carbon Five
Erin Murphy, User Experience Designer II @ HBO
Nina Mehta, Design Manager @ Mailchimp
Christopher Seeds, Senior Product Designer @ Blackboard Insurance

7:00-7:30 Arrivals and hellos
7:30-8:00: Q&A
8:00-9:00: Working and 1-on-1s
9:00: Tearful goodbyes

About Carbon Five:
Carbon Five is a collaborative software development and design firm. We work with startups, nonprofits, and established companies to transform great ideas into awesome products. We have offices in San Francisco, Santa Monica, Chattanooga, NYC, and Seattle.

Please read our code of conduct (

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8:30 AM08:30

Growth Hackers Conference

The GrowthHackers conference is a full day event for companies or people that are looking to push the boundaries of growth innovation.

These range from growth-stage startups (Series B and C funded) to large public corporations. Some large companies that have embraced growth hacking include Wal-Mart, IBM, and Microsoft, who recognize that their stock prices are driven by customer and revenue growth and want to tap into the potential that the growth hacking process has delivered for their upstart competitors.

At this conference, attendees will learn what is required to develop a high-performance growthteam and program across the disciplines of product, design, and marketing.

Our great lineup of speakers will share their first-hand knowledge and experience gained from growing some of today's fastest growing companies.

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6:30 PM18:30

Growth Design NYC

Why and how designers are getting involved in growth

We will be hosting our very first talk + first-panel discussion.

Lex Roman, Senior Product Designer - Growth at the Black Tux (previously Invision, Burner, Carbon Five) will be joining us to talk about what growth design is and how she has done it in various ways at different companies.

Lex then will be moderating a panel of experienced growth design leaders to talk about their experience with growth design. Panelists to be announced soon.

6:30-7:00 Arrivals and hellos
7:00-7:15: Talk on what growth design is
7:15-8:15: Awesome panel on growth design in practice
8:15-8:45: Mingle and tearful goodbyes

About Carbon Five:

Carbon Five is a collaborative software development and design firm. We work with startups, nonprofits, and established companies to transform great ideas into awesome products. We have offices in San Francisco, Santa Monica, Chattanooga, NYC, and now Seattle!

Please read our code of conduct (

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8:00 AM08:00

App Growth Summit

App Growth Summit Los Angeles 2019 kicks off the new year of events with a full day of content aimed at helping App Marketers, Brands, and Entertainment & Gaming companies refine their 2019 plans for growth!

Dozens of sessions, presentations, workshops, and expert-led discussion panels will provide Los Angeles with the first ever event of this kind. Perfectly placed between the start-up meet-ups and the large conventions, App Growth Summit LA 2019 will feature limited vendors and maximum connections and learning opportunities!

This event is Invite-Only.

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6:30 PM18:30

Growth Design NYC

Carbon Five hosts the first ever Growth Design NYC!

To kick this off with a twist we will have a panel of 2 Carbon Five product managers discussing various ways they've leveraged design for growth.

Brandy Davis-Balsamo - General Manager of Carbon Five, New York - will discuss using experiment driven design to do early validation of business models.

Allie O'Connell - Senior Product Manager, Chatanooga - will discuss using experiment driven design in an agile process to acquire new users & grow an established business.

The Panel will be hosted by Treyce Meredith Product Designer, New York.

Tentative Schedule:
6:30-6:45 - arrivals and hellos!
6:45-7:45 - panel discussion + q&a
7:45-8:00 wrap up and goodbyes

Come ready to ask questions!

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6:00 PM18:00

Design with Data

Data is not traditionally an inherent aspect of a designer's toolkit, but here at Amplitude and Stitch Fix, we think designers should be using data all the time. Data can help you define and measure goals, inform and validate your design decisions, and demonstrate the business value of your work.

Join us for a night of honest conversation, real stories of how we use data in our design work, and actionable insights you can incorporate into your workflow. Most importantly, you'll leave with a strong understanding of how to couple qualitative research with quantitative data to influence the way you measure impact.

Check in & Mingle


7:30PM - 8:00PM

Network with fellow designers

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9:00 AM09:00

Data, Designed

  • 389 5th Ave, Suite 300 New York, NY 10016 (map)
  • Google Calendar ICS

Data pros, become better designers.

Designers, dive into data.

Bring your data to life using innovative visualization techniques in this one-day workshop unlike any other, and learn from world leaders that come from two sides of data visualization: data science and design. Explore styles, techniques, and best practices to create meaningful and beautiful visualizations.

As the amount and speed of data grows at ever-increasing rates, being able to visualize and communicate data and data analysis has become more and more important. Organizations that are tasked with producing, releasing, and analyzing large amounts of data can more effectively do so by understanding how to visualize their data. In this full-day workshop, you will learn the important underpinnings of the science and design process behind data visualization and how to effectively communicate your work.

This workshop will provide you with the core skills needed to conceptualize, plan, and develop data visualization products. Taught by world-renowned leaders in the field—Stefanie Posavec and Jonathan Schwabish—this full-day workshop will inspire you to push beyond your own limits so you can create great, effective visualizations. Step away from your keyboard and enjoy some fresh space for your hands and mind: the entire workshop will be off-screen, using nothing more than basic drawing materials and office supplies.

Working in groups, the instructors will guide you through the analysis of a dataset to the design and implementation of your own custom visualization method. You will expand your graphic knowledge, learn best practices, and discover different and innovative ways to communicate your data and analysis. Posavec and Schwabish will offer insights into the design principles that are integral to creating a successful visualization, regardless of function, medium, or context.

No coding skills, design skills, or data skills needed: the only requirement is an interest in data visualization!

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